We take our knowledge, experience, and insight to increase the speed at which prospects travel through our client's sales funnel, generating opportunities more quickly

“Our unique four-step approach focuses on speed, flexibility, and continuous improvement. It allows us to rapidly deliver a measurable return on investment, and to continually optimize our campaigns to take into account changes in our clients’ needs and the market environment,” says Maynard.

By combining years of marketing and PR experience with market research, Napier has designed its four-step methodology for success, i.e. Determine, Focus, Deliver and Enhance.

This begins by understanding the market and identifying client strengths that can be used to achieve business goals. Moving forward, they drive motivators to target within the target audience, allowing Napier to identify the messages, channels and tactics that will drive prospects through the funnel more quickly. Thirdly, Napier leverages its PR and marketing expertise to integrate and amplify marketing activities to achieve maximum impact. Subsequently, by constantly taking into account changes in the business and technology environment the refining of Napier’s own goals are directed to improve the ROI delivered;and while all the steps are equally important, the last aspect of the approach is probably one of Napier’s biggest differentiators.

Unlike traditional marketing and PR agencies that offer an analysis of the campaign after the fact, Napier continually keeps an eye on what’s happening to improve the campaign while it is running. Another aspect that adds to Napier’s success in the market is that the firm is an integrated agency that brings speed to all aspects of their clients’ campaigns, taking data from every tool and channel in use. The cumulative data helps improve campaigns and ensure their success at any cost. In fact, Napier helped an e-commerce client generate over a million pounds annually with the same approach.

“Our approach is what makes us successful in the marketplace. We have published a book with more details on how to adopt it and ensure campaigns’ success. We hand over this book to every employee of our organization so that all our consultants are on the same page, working toward the same goal—to move their prospects through the sales funnel faster,” concludes Maynard.