Louis Garcia, CEO & Co-Founder
If one were to personify a business, then marketing would form its charisma or the vibe that would attract people toward it. This context is apt for small businesses whose teams, leadership, nature of work, and value proposition, deserve to be showcased and propagated via marketing. Whether the business ownership pertains to a one-person team, an enterprise setting, or a mom-n-pop model store, marketing—if done right— can take them a long way in growth and profits. However, for many small businesses, the first hurdle toward adopting and implementing a sound marketing strategy is the owner's "busyness." Although it's a positive indication of potential growth, busyness stifles many small organizations from expending time and efforts toward implementing appropriate marketing strategies that would serve as their stepping stone to unlock new business development opportunities. "One thing that makes our agency unique is that we aim to transform "stressed out entrepreneurs" into "liberated business owners." We do that via marketing systems such as Hubspot that help their companies grow with less effort," begins Louis Garcia, co-founder and CEO of Media Garcia.
Media Garcia helps small businesses embed marketing automation—the business growth propeller—in ways that do not add to the ownerships' to-do lists. There are over 30 million small businesses in the U.S. that account for well over 40 percent of the nation's GDP. Even if a third of all such entities achieve at least a single digit's worth of growth via marketing automation, the results can be a game-changer for the economy as a whole. Media Garcia understands this, and the company is employing the right technologies to help clients achieve the goal.
For the Marketing Welfare of Small Businesses
Marketing, or its automation for that matter, is no longer a monopoly of large brands and business entities alone. Owing to today's omni-channel nature of communication and information conveyance, traction in the localized approach to conducting business, and penetration of internet and mobility, there is always a marketing niche that businesses can use to drive growth and profitability. Recognizing this, purpose-built digital marketing platforms such as Hubspot have begun rolling out budget-friendly and freemium models of their offerings for small businesses. However, companies often fall short of having the tactical know-how on leveraging Hubspot and other marketing solutions in tune with their specific requirements. This is where Media Garcia brings in its value proposition.
One thing that makes our agency unique is that we aim to transform
stressed out entrepreneurs" into liberated business owners"
Having worked for over 11 years in the IT and business development departments, Louis witnessed firsthand the lack of expertise among small businesses to leverage a fully functional CRM and other marketing tools that could grow their business. "We started as a web development service provider. When I discovered Hubspot, I realized that it was the other half of the solution that I wanted to provide to my clients. I knew that it would be of incredible value for many small businesses that we worked with," recalls Louis. Today, Media Garcia positions itself as a one-stop-shop for all essential marketing requirements of small businesses. The company also caters to large businesses as an extension or augmentation of their marketing wings, carrying out operations like developing and running marketing campaigns.
Setting aside the "busyness" aspect, small businesses are often confused when it comes to identifying the right marketing solution. With newer marketing technologies and tools in the market, these businesses often end up partnering with multiple vendors to fulfill various requirements of their marketing initiatives: be it website development, campaign ideation, development and roll-out, e-mail marketing, and SEO tools, or CRM software. Ultimately, it becomes a hassle for an already over-occupied business owner to ensure that all vendors are aligned with the company's vision. "We coordinate the efforts of all the vendors that you work with and make sure that they are oriented to your marketing vision," adds Louis. Be it website development, content creation (including photography and videography) CRM implementation, strategizing marketing, team augmentation, or providing Hubspot specialties, Media Garcia brings them together and manages them on behalf of their clients.
From a client onboarding standpoint, Media Garcia begins the engagement with their clients by developing a marketing strategy game plan through which they identify the clients' growth goals, and how they fit into the market place. The company examines clients' current closure and conversion rates, web traffic, and provides an estimate of requirements to improve them. They also examine buyer persona and journey to develop keywords and content plans that span across websites, e-mail, and social media pages. Ultimately, the goal is to figure out how the content can spurt traction from the target audience. "We develop marketing strategies and work with strategic partners who are experts in developing and rolling out the marketing campaign.
This includes optimizing the content on the website via Hubspot CMS and helping integrate the CRM into our clients' websites or eCommerce outlets," adds Louis.
Exemplary Success Stories
A few customer success stories best exemplify Media Garcia's ability to help small businesses achieve success. One of their clients was a one-person team with an up and coming interior design business. "However, if a prospect chooses to not do business with him, he would not try to engage or follow-up with the prospect to bring them back," recalls Louis. Evidently, the client was missing out on leveraging the buyer persona. Media Garcia upgraded the client's messaging methodologies, made it more engaging, and went as far as creating content marketing oriented e-books for them. The company found Pinterest to be the preferred platform to match its buyer persona. At the end of the day, the client was able to triple the number of leads in their pipeline.
"We coordinate the efforts of all the vendors that you work with and make sure that they are oriented to your marketing vision"
Media Garcia takes care of experimenting and creating marketing processes while mutually identifying KPIs and continually measuring the process performance. For a software developer client with a team of 30 people, lack of a CRM solution was costing many leads (that came in primarily via e-mail.) The client knew that they had several potential leads within the bulk of e-mail conversations and enquiries. Using Hubspot, Media Garcia enabled the client to seal the "cracks" in customer conversation channels and helped classify every enquiry based on relevance. The company also enabled the client to respond, follow up, classify, and promote marketing campaigns to relevant contacts in a timely manner.
With a growing list of happy clients, Media Garcia continues to change the phase and pace of affordable marketing technology adoption among small businesses. To that end, the company is currently developing a marketing strategy app that will enable small business owners—who may not be well versed in developing marketing strategies—to improve their marketing efforts and business proactively. Through the app, the company aims to lower the cost of accessibility of their services, while enabling business owners to ask the right kind of marketing questions and helping them gain insights on available opportunities. Evidently, Media Garcia has come a long way from its humble beginnings as a website developer to a holistic marketing consultancy that primarily stands to benefit small businesses of the nation. "We are agile, highly responsive, and bring a continuous improvement approach to our consultancy and service delivery practice," concludes Louis.