Engaging Partners
Catalysing HubSpot Orchestration

When Australia witnessed the doors closing in on the real estate and property management industry, one organization felt the necessity to revamp their internal acquisition workflow. The real estate firm reached out to Todd McPhee and Michelle O’Keeffe to help them in the situation. With strong expertise in marketing and media, the duo’s team helped the client incorporate HubSpot into their system. After working on a campaign and lead generation strategy, in addition to technological and workflow upgradation, the client saw the magic unfold before them. Recording the highest revenue generation in June 2019, the client oversaw staggering improvements in lead generation and sales. This is one of the numerous success stories created by McPhee and O’Keeffe’s firm, Engaging Partners, a licensed HubSpot partner that is on a mission to bridge the gap between technology and people.

In today’s fast-paced real estate scenarios, organizations find themselves trapped with a software platform that causes fragmentation of sales, marketing, and IT. Addressing this predicament, Engaging Partners connects the dots not just to solve the challenge at hand but also unify marketing and sales infrastructures through technology. “Our team takes the initiative to review and understand a client’s objectives before working on the outcome,” explains Michelle, CEO at Engaging Partners. Engaging Partners harnesses the power of its internal consultants who evaluate the client’s existing CRM processes and designs, before making a recommendation on further augmentation. Often, the sales process is redesigned with the primary target of attaining maximum benefits from the HubSpot platform. Nonetheless, the advantages blooming out of the platform far exceeds the expectations of regular sales and marketing functionalities.

Added advantages such as intelligent automation from HubSpot and change management training from Engaging Partners, clients reap the benefits of a robust sales and marketing design.

“When we collaborate with a client, our team ensures that their staff can cope with the upgrades and the orchestration of the HubSpot platform,” adds McPhee, the founder of Engaging Partners. The firm’s process follows the agile methodology very closely with incremental steps that allow the client’s team to be involved throughout the integration process.

When we collaborate with a client, our team ensures that their staff can cope with the upgrades and the orchestration of the HubSpot platform

With an abundant portfolio of success stories, the firm sees maximum traction coming through referrals and word-of-mouth. McPhee adds that nearly 40 percent of clients approach them with HubSpot related queries arising from the need to troubleshoot, fix, and implement the software platform. On a quest to serve clients better, Engaging Partners went through a recent merger that made them a Double Diamond HubSpot Partner, the highest status that can be achieved with HubSpot globally. With this title, the firm helps not only clients approaching them with problems but also the organizations that are directed to them by HubSpot itself.

In addition to the strong alliance with HubSpot, Engaging Partners boasts of a versatile and robust team, where each member holds proven expertise in their respective domains. Unified through a mission to increase revenue for the clients, the HubSpot partner ensures that each team at the client’s end understands their contributions to the bottom line. Maintaining the momentum, Engaging Partners is quickly spreading its wings in the international markets through offices in New Zealand and Singapore. After recently winning multiple HubSpot Impact Awards, the team is now setting its eyes on large-scale implementation of its solution set, while serving clients across the longitude and latitude of the globe.