Ryan Rivard, Founder & CEO
When conventional marketing tactics failed to generate the expected ROI, the novel concept of inbound marketing, the brainchild of HubSpot, proved to be the magic bullet that helped companies in influencing a customer. Even though HubSpot is powerful on its own accord, the skyrocketing volume of marketing campaigns that runs through its platform has leveled the playing field once again. It thus isn’t insufficient for a company to stay relevant in the market anymore. For companies to have a distinctive edge, personalization is key; and this is where Bespoken, a certified gold agency partner of HubSpot, proves beneficial in the competitive market. “We integrate highly personalized marketing and sales tools to the HubSpot platform, and supplement it with our developmental prowess to create a robust system for marketing,” says Ryan Rivard, founder and CEO of Bespoken Management.
As the first step, Bespoken does a complete study of the operations, sales, and marketing process of their clients to have a comprehensive understanding of their vertical and goals. Instead of just integrating HubSpot with social media marketing, Google ads, and email campaigns, Bespoken runs a complete audit of the client’s website, SEO, AdWords, and the sales methodologies in place. After a solution is put in place for its initial run, Bespoken follows an iterative process by planning and allocating resources based on the results obtained, which reduces unnecessary marketing spend for clients.
“With our holistic and transparent approach, we not only ensure that our clients get the best possible way to spend their marketing dollars but also provide insights that accelerate growth,” says Ryan.
The company believes that the best relationship with a client is created when they come back, with trust playing the prime factor in addition to exemplary services. Maintaining such a confidence-imbued relationship paid off when Bespoken helped a successful business in Illinois to expand its market reach. The client was using a powerful CRM platform for marketing, but the learning curve and the complicated customizations made it hard for them to use the solution to its fullest potential. Furthermore, multiple marketing teams in the company had different sets of goals and internal competition was rife. As a result, they weren’t able to expand their business further. Bespoken took in the requirements of the different teams and came up with a collective solution tailor-made for them on the HubSpot platform. The solution streamlined the marketing processes and boosted sales by a huge margin, much to the happiness of the company.
Bespoken is armed by an international team. “The insights we obtain from around the globe help us utilize HubSpot from a dynamic perspective, which some agencies might lack due to their localized focus,” says Ryan. With strategic partnerships in Europe, South America, and many Asian countries, Bespoken is able to stay at the forefront of new and arriving technologies like AI and blockchain-based payment systems among many others.
According to Ryan, their international partnership has steered them toward the idea of building a revolutionary system that promotes a collective functioning with similar companies. Though it is still in a conceptual stage, this technology will help them to exchange projects, take on larger clients, and foster peer-to-peer learning. Also, scaling becomes easy as it will enable them to bypass overhead costs, a crucial factor preventing growth. “With our far-reaching approach, we can collaborate and assure our clients have the best services and team,” he concludes.