David Mills, Co-Founder, Senior Partner, & Chief Growth Officer
An unwillingness to innovate puts any company at risk of failure, but refusing to evolve with the market can be even more devastating.
Big shots such as Nokia and Motorola got outmaneuvered by a plethora of smartphone companies.
Yahoo was dormant when Google started making numerous ‘smart’ moves.
And who can forget one of the most significant cautionary tales in recent corporate history—how Netflix destroyed Blockbuster in just six years.
All of these are a far cry from the Kodak of yesteryear. Once dominant, the 131-year old company eventually ended up being the victim from the aftershocks of disruptive change. In short, companies that did not heed certain warning signs and continued to pursue their defined way of running their business ultimately went under.
David Mills, the Co-Founder, Senior Partner, and Chief Growth Officer at Story Collaborative stresses that for long, marketing or customer experience professionals in some organizations were too distant from disruptive innovations. Times have changed; marketing and technology are converging. There is a lack of talent in organizations and a reluctance to choose the right technology and change their marketing approach, followed in siloed domains— CRM, website design, marketing, sales, and services.
Poised to aid businesses ready for a shiftin trouble, Story Collaborative helps multi-location, healthcare, technology companies along with private schools, colleges, and non-profit organizations, share its story more effectively by collaboration, skill-building, and new technology. “Communities and their important institutions are healthier and stronger when their stories are told well. And we provide strategic assistance to these institutions to help them get their story out in a way that creates a community of support around each one,” states David.
Communities and their important institutions are healthier and stronger when their stories are told well
The Virginia-based company offers end-to-end support and aims to build a compelling brand story for its clients. As a Silver HubSpot partner, the team at Story Collaborative works to understand the customers and their business goals to deliver an array of services, including certified Growth-Driven Design Websites, certified Account-Based Marketing, and Inbound Marketing. Apart from that, Story Collaborative brings a depth of marketing experience with a complete understanding of the value of a growing business story and seamlessly integrating the entire brand into effective digital and digitally linked print marketing.
What makes Story Collaborative second to none in this competitive environment is its ability to remain relevant online and stay on the cusp of online trends. While the blend of MarTech and web solutions is a clear differentiator for the company, Story Collaborative also takes pride in strategizing a smart plan for digital growth. It builds more traffic, increases leads, and tells a brand story that strikes a chord. “I would like to share a story, when I was part of a large multi-group musical troupe led by a well-renowned award-winning music composer. Usually, the routinely music rehearsal is accommodated for approximately two thousand musicians around the globe. After one such rehearsal when I was walking by, the music composer stopped, addressed me by my name and asked me how I was. Quite surprised yet humbled at that moment, because we have not spoken to each other before, I realized what exactly others expect from me—to understand who they are as a customer and have a deeper knowledge about their preferences,” recalls David. Commemorating on the experience, he further adds that it is all about setting up the right strategy, the right system, and the right growth sequence. And if one can implement all three things, then the company is bound to grow, no matter how disruptive the market becomes.
So far, Story Collaborative has led numerous clients to inbound success through agency and content-based services that help marketers and sales leaders turn their vision into reality by enabling organizations to reap maximum benefits from their marketing journey. In the future, the company will continue working incessantly to help businesses get the most out of HubSpot.