Aimee Meester, CEO
One of the major challenges facing today’s marketers is the sheer abundance of marketing channels that they’d need to tap into. And with an unprecedented number of people working remotely due to COVID, many organizations require to manage their marketing and marketing teams from afar. This has increased the need for a robust, fully-integrated tool in terms of marketing on different channels as well as providing a holistic view of analytics and reporting within marketing through sales via proprietary CRM or APIs. As a sought-after integrated marketing platform, HubSpot increases efficiencies, provides better transparency into deliverables and results, and creates a closer working relationship with other departments like sales and customer success. “For years, we’ve been working with HubSpot to help organizations with marketing and sales alignment, as well as customer success and marketing alignment, and new ways to increase inter-department alignments and efforts,” says Aimee Meester, the CEO of Madison Taylor Marketing.
Being an innovative thinker, consummate professional, and boundary-pusher, Madison Taylor Marketing intents on delivering the best strategy, systems, and execution. The agency has been working as one team delivering comprehensive solutions and high-level strategy paired with enterprise-level tools and technologies to deliver on marketing actions. A full-service agency, at its core, Madison Taylor works very closely with clients to deliver on results. HubSpot comes in to play here because using the appropriate systems is critical to the success of their strategy and execution in a timely and efficient way for clients. “In our experience, HubSpot is the best tool for multi-channel or integrated marketing. When we’re not having to use different platforms for everything we’re working to deliver or align data and analytics to provide insight to strategy, we’re able to deliver better results,” mentions Aimee.
For years, we’ve been working with HubSpot to help organizations with marketing and sales alignment, as well as customer success and marketing alignment, and new ways to increase inter-department alignments and efforts
Founded in 2008, Madison Taylor Marketing has stayed on the marketing world’s bleeding edge, going toe-to-toe with far bigger agencies by staying nimble and staying creative. The agency was one of the first full-service agencies to embrace growth-driven design—the ability to launch a website as a minimum viable product in weeks, not months, and constantly add and update as the clients’ needs change. They have embraced account-based marketing, a laser-focused approach to landing big clients that tailors marketing directly to a specific account—or even a single person. Further, Madison Taylor Marketing has emphasized sales and marketing alignment, the strategies and processes that ensure sales and marketing teams are on the same page for more seamless lead generation and conversion since the very beginning.
In an instance, Madison Taylor Marketing helped one of its tech clients at the time their marketing needs became overwhelming, and they were finding it difficult to compete with other businesses in the field. This particular tech client understood the value of marketing—but they couldn’t understand why they were hemorrhaging money. To start, Madison Taylor Marketing worked with the company to determine who their ideal customer was. From there, they helped the client build out buyer personas to help define even more explicitly who their ideal customers were. By tracking marketing tactics like A/B testing, targeted ads, engagement-boosting content, and conversion optimization on the website, they were able to glean meaningful data and adjust the strategy accordingly. As a result, the client saw the marketing ROI increase 300 percent in a year.
Such success stories stand as a testament to the relentless dedication that Madison Taylor Marketing showcase toward client organizational success. The company can translate client goals into marketing solutions, and link strategic goals with marketing actions “We understand and service clients better than anyone else,” concludes Aimee.