BAC Partners: Driving Success by Enhancing Customer and Employee Experience

The rise of digital marketing has led to a lot of digital noise. As analytics tools for improving employee and customer experience continue to flood the markets, companies are experiencing that the digital overdrive damages customer experience and employee experience. Hence, it is inevitable to invest in selective tools and strategies to keep their employees satisfied. However, the battleground is shifting to service and support differentiator where a business will flourish if it can stand out from the competition. This has led to the need for agile technology and data experts who can deliver complex projects in multiple data environments. For many years, HubSpot has been filling these gaps with its multi-hub capability and offers a complete CRM platform that takes care of the CX and EX needs. Often, most HubSpot partners lack experience in understanding how to deliver empowered CRM implementations and the importance of an Omnichannel support delivery program that leads to different issues during implementations.

Founded in 2014, BAC Partners has been a partner of HubSpot and a leader in providing consultancy services to optimize clients’ revenue streams. Focussed on a well-defined approach on CX and EX, the firm has put in place a Speaker rapid design engagement program for clients to understand how the two experiences intersect and influence their processes. “While competitors only focus on sales experience, we go a step ahead and cover the entire end to end marketing journey of clients’ employees and customers,” says Rod Moynihan, Director and Head of growth. Over the years, BAC has elevated its stature as a strong integration and data automation partner. It can bring data that doesn’t natively reside within HubSpot into the function that empowers employees to update clients with a real-time update on delivery status. Furthermore.

BAC Partners engage intimately with clients to solve their core problems and enable them to take an extraordinary leap to transform their revenue teams. As the CX and EX are complex and intertwined, BAC’s services begin with developing designs to teach the clients critical endpoints essential to maintaining CX. Along with HubSpot, the firm has built an agile platform with robust design and rapid delivery methodologies that provides it with an ability to move a product quickly and derive value in terms of full end to end delivery at lower cost.

While competitors only focus on sales experience, we go a step ahead and cover the entire end to end marketing journey of clients’ employees and customers

Besides, BAC complements a broader suite of capabilities with its research and certified implementation partners such as Aircall and Wakato to provide additional value to customers.

Being the first Zendesk partner in Australia, BAC solely delivers dedicated only channel support and consumer experience support models through Zendesk. With a strong IP and capability in sales and service, the firm is better positioned in the market in terms of IP knowledge, industry experience, and delivery methodologies to support a multi-hub delivery program. Besides, BAC has a robust data automation integration background that enables it to move data across multiple hubs.

In case study, My HR, a New Zealand-based company, began its expansion process after witnessing its employee management software and HR outsourcing services' success. The company felt the need to invest in marketing sales and customer service and approached BAC. The firm delivered the Hubspot platform to them, and it enabled My HR to market through various social channels and reach personas to improve the ad design capabilities. Further, the firm has automated and personalized their CRM capabilities to allow self-service and deflection of the inbound service requests and support requests.

Marching ahead, BIC will continue to be focused and dedicated to enabling consumer and employee experiences through great technology platforms. The company plans to partner with regional companies in Australia, South East Asia, and continue being agile and competitive in the market. “We are invested heavily in HubSpot and will continue to invest and exhilarate exemplary platforms that support HubSpot going forward,” ends Moynihan.
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Company
BAC Partners

Headquarters
Rosebery, NSW

Management
Rod Moynihan, Director and Head of growth

Description
BAC Partners has been a partner of HubSpot and a leader in providing consultancy services to optimize clients’ revenue streams